Napa Premium Outlets are managed by Simon Property Group. Barneys New York, Levis, Calvin Klein, Ann Taylor and Lucky Brand, to name a few, are represented in the outlet center. The management company offers gifts cards to use in the shops throughout the center. By joining the VIP Shopper Club, specials are offered, such as exclusive offers, online coupons and vouchers for free coupons. Throughout the year, the management team runs many philanthropic events with specific themes. The Pink Event took place in fall 2010 to raise money for the Susan G. Komen Foundation. The two-day event was in cooperation with participating shops and their shoppers who donate funds and in turn received a discount for the duration of the event. The Spooktacular Event raises funds for the Lion's Club. Whereby shoppers contribute eye glasses and then donated to people in third-world countries.