Look past the Californians against Waste argument that the council is using, to the sources they supply. Many of the sites actually say the plastic bag is better than the reusuable bag when it comes to the environment. You will find that the facts have been cherry picked. The ordinance does not put a ceiling on what retailers can charge for paper. They can charge 50 dollars a bag, all in the name of saving the planet. There is a study done by H Sterling Burnett, PH.D, one of the country's leading authorities on energy and environmental issues. He studied cities who currently have the ban to see if cities saved money on litter removal. I can sum it up in one word. NO. Based on my research I have learned that this will not save the environment, will not save the sea. It can actually increase plastic bag usage by 400 percent. The only diffrence is the consumer will now take on the burden of purchasing them. This is also based on a study that the above cited. I found that this ordinance is only to increase the bottom line for corporate retailers. They are already having us check our groceries out, now they will have us buy our own bags. Caching! That is the true force behind this. Recycling is the key.