Okay, enough is enough. As we are on to the fact that breast cancer needs to be made aware of, it, or any other cancer is not the number one cause of death of women in America. According to the Centers for Disease Control and Prevention, ( CDC ), that dubious distinction goes to heart disease, according to it's most recent data. The pink promos for breast cancer, which seem to inhabit every part of our lives, have a built in emotional hook: Obviously women are all for it, and the typical American male's strong impulse to preserve and protect the objects of his desire goes unsaid. Corporate America, employs the ubiquitous color pink to sell everything from soup to nuts. It appears to be a way for companies to try to persuade consumers that they are committed to a cause that requires from them little more than placing on their products a touch of pink. The odds are that if someone is presented with two similar items, one supporting breast cancer, and one not, that individual will opt for the former. We get it, as President Calvin Coolidge said, " The chief business of the American people is business ". If gender equality is the intended goal, then why are there no blue campaigns for the second highest killer of men, in America, cancer, according to the CDC? Title IX, which was enacted in 1972, required equality in funding for men and women sports, among other things. Great. Now we even have the WNBA. We have never, ever seen an event where folks wore blue or some other color to bring recognition to men's ailments. We know that men are seen as protectors of the fairer sex, we get it. However, the emotional blackmail and manipulation of cancer causes should be gender neutral, in our opinion. HRM
