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Starbucks Opens in Downtown Napa

The controversial downtown Starbucks opened its doors at 5 a.m. Thursday. Will you be stopping by for some coffee and perhaps a pastry? Wine and beer are not on the menu.

After months of anticipation and countless comments both for and against the downtown Napa Starbucks, the coffee shop quietly opened its doors at 5 a.m. Thursday.

An employee at the store said no customers had yet come in during the first few minutes, and that beer and wine are not currently on the menu.

She praised the shop's new Clover machine, which makes coffee one cup at a time.

It is the only Clover machine in Napa, the employee said.

Ritual Coffee Roasters formerly used Clover machines, but switched to drip coffee a couple of years ago.

The phone number for the Starbucks at the corner of First and Main streets is (707) 254-9745. Hours are 5 a.m. to 10 p.m. daily except Friday and Saturday when it will close at 11 p.m.

The advent of the downtown store spurred protests and the formation of a group called Napa Local which opposed the Starbucks plan to set up shop just across the intersection from locally-owned Napa Valley Coffee Roasting Company.

, has been called for 8 a.m. Saturday to flood the older café with business in a show of support.

Will you be there for the cash mob? Or are you all for Starbucks? Maybe something in between? Tell us in the comments.

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Karen Garcia September 28, 2012 at 09:33 PM
NVCRC posted to the Cash Mob FaceBook page saying they appreciate this event and thanking the community for their support. And for the record, Lorie, no one is trying to be their spokesperson. They don't need one.
MICHAEL WILSON "Republican Kid" September 28, 2012 at 09:46 PM
Starbucks,FedEx,Walmart.Halliburton or any other "Big Boogeyman" Corparation, You do not like. Have as much right to take a Risk on Downtown as anyone else. NVRC has no lock on the Coffee trade in this town. If NVRC wants to stay in business they will need to change to the times
Kristina September 28, 2012 at 10:24 PM
Just as Napa Valley Coffee Roasting needs to use Starbucks as an opportunity to differentiate themselves, we need to consider a “new” Napa that helps to differentiate ourselves from the upper valley. As far as the tourists are concerned, let’s give them a clearly, defined choice. If you want boutique stores, a quaint and quiet getaway, go up valley. If you want modern accommodations, the hottest new restaurants, night life, shopping, at a *reasonable* price, stay in Napa. With more and more younger people visiting the valley, Napa could potentially become the preferred destination for this age group. Let’s provide them with Starbucks, Apple, Macy’s and all those stores that we ALL visit. Let’s draw out the locals on a Saturday afternoon to go shopping downtown and grab a cup of joe. I know I would much rather be hanging out in my own town then driving to the Westfield Mall in Fairfield to spend my hard earned, local dollars.
Penny September 28, 2012 at 11:14 PM
I agree, Napa needs an anchor store for others to build around. Ever wonder why small independent retailer so often fail? There has to be a bigger draw then little independants.
Steve Sando September 29, 2012 at 12:04 AM
Does this mean you'll be giving NVRC and all the small businesses in town all the same neat tax breaks the corporations get?
Steve Sando September 29, 2012 at 12:09 AM
You mean all the same chain stores they can take advantage of at home? Or any other moderate sized town in the USA? "Hot" and Applebees don't quite go together, do they?
Alex Shantz September 29, 2012 at 12:29 AM
I am so sick of the anchor store argument as if its the holy grail for revitalizing Downtown. Its ONE way. It isn't the ONLY way nor necessarily the best way. Why not think outside the box and figure out ways to revitalizing Downtown Napa that doesn't involve being dependent on corporate chains that remove profit from our local community?
Leo Olyn September 29, 2012 at 12:30 AM
My older sister had a girl friend come visit her here in Napa a fews years back. They went downtown to shop etc. and very shortly they left and went guess where to?? St. Helena and Yountville!! As far as this "Cash Mob" effort goes, where were they when Vallerga's Mkts closed, when the Beaded Nomad closed????
MICHAEL WILSON "Republican Kid" September 29, 2012 at 12:30 AM
Steve That starbucks will pay far more sales tax to the City State than NVRC
Karen Garcia September 29, 2012 at 12:41 AM
Well, Leo, if they went to St. Helena and Yountville hoping to find Macy's and Forever 21 and Dunkin' Donuts (or even a Starbucks), they must have been even more disappointed, because there's nothing there but small locally-owned businesses or local chains.
Steve Sando September 29, 2012 at 12:52 AM
Actually, we pay the sales tax, not Starbucks.
Alex Shantz September 29, 2012 at 02:01 AM
In fact, St. Helena along with Calistoga prohibit corporate chains from blemishing their cities. And, they both seem to be doing fairly well. There is no evidence that regulating corporate chains will maintain empty storefronts. That argument is nothing but a fear tactic.
kathryn kenney September 29, 2012 at 02:34 AM
Having a small pizza shop in St. Helena (That Pizza Place), we had to change the name of our second shop becasue St. Helena considered us a "chain". We welcome the fact that there will NEVER be a Domino's in St. Helena. Competition is good, but sometimes it's not right for every location.
Donna September 29, 2012 at 02:36 AM
How come no one is mentioning the cool new coffee shop on Main? Cafe M is beautiful with delicious coffee. I use to be a loyal fan of NVRC but got tired of the less than clean shop and ads on their TV. Cafe M is a classy joint and very deserving of locals business. Maybe the cash mob will split forces and buy from Cafe M too.
Louisa Hufstader (Editor) September 29, 2012 at 02:48 AM
Molinari Caffé is my hangout too, Donna. And Patch readers also like it enough to have voted Molinari the Readers' Choice Award Winner for Napa's Best Café, before it had been open more than a few weeks! http://napavalley.patch.com/articles/newcomer-molinari-wins-award-for-napa-s-best-coffee-shop
Louisa Hufstader (Editor) September 29, 2012 at 02:54 AM
What is the name of the second shop, Kathryn? Have we got them both listed now? There was some confusion with the expansion back at HQ but I think/hope we're all on the same map page at last.
Belle (Orchid Lady) September 29, 2012 at 09:37 PM
Kristina- I like your 'vision' for our Downtown, as a hot night spot for the Napa Valley. It is indeed heading in that direction. BUT...as a life long Napkin, and I'm moderately young still, I want balance. I don't want down town to turn in to a place for a bunch of over-monied 20-somthings with entitlement syndrome ruining my shopping or dining experiences. I do want a diverse downtown, and I want business that truly want to succeed, do so in a way that will not put long time local stores out of business. For example, let's assume, NVRC has to shut it's doors. We will still have an empty store front on a busy corner in downtown. The only difference is it will be a local, unique business. That to me, is the problem I have. I wish that SB had chose to open in the Town Center that is newly purchased, and soon to be renovated, and bustling with traffic.
Carolyn Ingraham Petersen September 29, 2012 at 11:32 PM
I was there on September 28th. I was very impressed on this brand new Starbucks near the Veteran's Park. Tons of people were there. I believe this is a good location for a cup of coffee.
Penny September 30, 2012 at 02:15 AM
Downtown Napa is not St. Helena or Calistoga. They are much smaller and all the businesses are clustered in 3-4 blocks. Napa has a much bigger area to place retail in. And looking at the posters here, I think Steve Sando may be the only business downtown and I am sure he can tell you being an independent is a full time, all consuming affair. And it takes money to get started. Shopping does not a retail expert make you.
JNELSON September 30, 2012 at 03:24 AM
yes Alex Shantz! yes yes yes! thank you!!!!!!!!!!!
Penny September 30, 2012 at 10:53 PM
I fear if Costco and Napa Pipe are built it will really be the end of downtown. Businesses will want to open around Costco so they can get a chance at the people driving by. Remember when the area around Costco in Vallejo was open fields and now it is all paved. That is the future here
Lorie September 30, 2012 at 11:33 PM
You mean "foot traffic" is the key? Costco as the "anchor store"? Downtown can definitely benefit from a few "anchor stores" that will bring much needed "foot traffic". Louisa, when is the Beaded Nomad coming back? I need additional reasons to stick around downtown when grabbing a coffee drink early in the evening...
MICHAEL WILSON "Republican Kid" September 30, 2012 at 11:57 PM
I think University Ave 2 blocks from Stanford U. The whole street was re envented for the Upper class income students and there visiting families. Should We as locals Abandon Downtown to the tourist trade? The tourist trade has been working down there.
Penny October 01, 2012 at 12:20 AM
Yes, it would be an anchor store. You never see it in a place by itself, except for Vacaville.
Ash Leigh October 04, 2012 at 05:03 PM
Steve, The tourist come here because it's, "Napa Valley." With it's wine, vineyards and beauty. But while out here, just like everyone else on vacation, they like to shop. What I'm getting at is - THERE ARE NO PLACES TO SHOP. I don't know how Yountville does it. There are a bunch of local businesses there. Is it because the rent is less expensive?
Karen Garcia October 04, 2012 at 05:21 PM
Downtown Yountville and St. Helena and Calistoga are vibrant with full storefronts because their boundaries are such that they have no strip malls with chain stores on the outskirts of town. Napa has an abundance of these. For Downtown Napa to try to lure more chains seems silly. Why would they locate there when they can go to the stip malls where there's plenty of nearby parking?
Lorie October 04, 2012 at 05:38 PM
And here I thought it was because the TOURISTS visit Yountville, St. Helena and Calistoga mainly because of their wineries and restaurants (Thomas Keller put Yountville in the world map with his world class "creations"...btw, would he and his businesses be considered "local" and be part of the "multiplier"?). How many yountvillers, saint-helenians and calistogans do their regular shopping at these "vibrant" stores? Safeway in St. Helena is not on the outskirts of town...and I sure love Sunshine's burratta and deli sandwiches! Competition is good for ALL businesses! I'd like to do my shopping in downtown before deciding to go to Fairfield, Corte Madera, SF, or Walnut Creek...let's keep it local! I want an Apple Store in downtown Napa!
Cole Armstrong October 19, 2012 at 09:08 PM
I agree with Alex.
Cole Armstrong October 19, 2012 at 09:09 PM
Yeah I agree with Dan about NVRC needing to step it up. The quality of everything really fell off.
K d March 26, 2013 at 01:18 AM
Maybe if Napa was friendlier to small business and if the rent wasn't so freaking high, small local owned businesses could open in your precious downtown napa. Frankly, I'm going to support this Starbucks. Give Napa a taste of it's own medicine after all these years.

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