Trinchero Family Estates Announces Launch of Spiced and Coconut Rums

 St. Helena-based Trinchero Family Estates today announced the launch of  Sugar Island Spiced and Coconut rums.

Sugar Island is the first new product innovation line in the company’s growing spirits division, Trinchero National Spirits.  Sugar Island rums are made from  Caribbean sugar cane, and are available in two flavors: Spiced and Coconut.

Trinchero Family Estates – a wine industry leader for more than 60 years – expanded into the spirits category in September 2012.  The spirits division was formed with the mission to represent a portfolio of high quality premium spirits and mixers that would complement the company’s wine brands.

"As wine and spirits have now surpassed beer as the leading alcoholic beverage of choice, TFE has the experience, innovation and distribution to provide consumers with the brands they want," noted Bob Torkelson, president and COO of TFE. 

About Sugar Island

The Sugar Island brand is wholly owned and operated by Trinchero Family Estates, Napa Valley vintners since 1948. The portfolio includes more than 35 brands such as Ménage à Trois, Sutter Home, Trinchero Napa Valley, Napa Cellars, Terra d’Oro, SeaGlass, Fancy Pants, Trinity Oaks, Folie à Deux, and the number one alcohol-removed wine, Fre. TFE markets and sells Taken wines, Joel Gott wines, and the Three Thieves wines: Bandit, Newman’s Own, and The SHOW. TFE’s import portfolio includes Doña Paula wines from Argentina; Carmen Wines from Chile; Angove Family Wines from Australia; Shatter from France; Echo Bay from New Zealand and CRUZ and Tres Agaves Tequilas and Mixers from Mexico. Visit www.tfewines.com to learn more.