Wine industry professionals know it's not just the wine in the bottle, but the label on the bottle that helps sell the wine.
Now two of the largest bottle label makers in Napa Valley are combining assets and employees to become the region’s second-largest, with the Tapp Label Technologies purchase of Ben Franklin Press & Label of Napa announced last week in the North Bay Business Journal.
Ben Franklin Press President and General Manager Dennis Patterson said in a statement, “All of us at BFP&L are extremely pleased to join Tapp Label Technologies because of our like-minded commitment to our customers’ success and how we approach serving the wine & spirits marketplace.”
Tapp Label Technologies, of Vancouver, BC, come to Napa in 2002, ten years after it was founded. They currently are located in a 18,700 square feet facility at Napa Valley Gateway Business Park, where Ben Franklin Press also 19,000 square-ft. facility.
Ben Franklin Press started in 1983 as a small print shop and grew into one of the North Coast’s top wine label printers, according to the Business Journal.
Collotype Label USA of Napa remains the largest such business in the county, with 250 employees.