Feast it Forward, her new venture, is set to launch later this fall, she said.
"I have a
stellar team who are equally committed to living and promoting a
philanthropic lifestyle and together we're making this childhood dream
become a reality," Shaffer said.
"Ironically, my CEO Brook
Altman is the former producer and brand expert who launched Martha
Stewart Living, getting 10 Emmy nominations winning four Emmy Awards," Shaffer said.
" I was
also lucky to bring on my good friend and social media maven Christine
Trice as my Chief Marketing Officer, who launched the ever fabulous "OMG I
so Need A Glass of Wine Or I’m Gonna Sell My Kids."