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Napa Valley Roasting Company: Take That, Starbucks

Napa Valley Coffee Roasting Company launches Slingshot Blend, pokes fun at Starbucks

has fired the first salvo against Starbucks with a Slingshot Blend that it hopes will gain the upper hand in the battle between local coffeehosue versus corporate juggernaut.

According to this story in the San Francisco Chronicle, NVCR Company general manager Doug Dunlap has launched a Slingshot Blend that pokes fun at the popular coffee shop that plans to open up shop across the street in Downtown Napa.

The planned Starbucks , sparking much debate about the need of another Starbucks in Napa (the city has seven stores) and the character of the downtown core.

The new blend, according to the story, comes complete with a mascot -- a smiling bean that fires a slingshot into the air at a hovering green monster.

The monster is said to represent Starbucks, according to the SF Chronicle.

“During a brainstorming session, we pictured our small company confronted by a Godzilla-like creature” said Dunlap in the Chronicle's story. “This led us to the comforting thought of David and Goliath.”

The new blend is availabe at Napa Valley Roasting Company for $13.95 per 12-ounce bag, whole beans or ground.

Have you tried the new blend? Will you be jumping ship to Starbucks or will you continue sipping coffee at Napa Valley Roasting Company?

Robert Ceballos July 28, 2012 at 08:21 PM
I'll contnue to buy Ritual because nothing else compares, in my opinion. Starbucks is horrific and the Roasting Co. Has tremendous charm BUT, I think the fire that is lit under the NVRC will be a boon for their business. See, already, they are using the press to their advantage, getting more daring and creative, and using competition to their advantage. Bravo!!!
Mimi Glavin July 28, 2012 at 09:06 PM
Good for you, Napa Roasting Company! I'll be in to purchase your new Slingshot Blend!!
j July 28, 2012 at 10:21 PM
Good for the Roasting Co. There's money to be made from competition after all. Hopefully the Starbucks will help boost the much needed foot traffic for downtown so we can start to fill up more of the empty storefronts.
Xulio Soriano July 29, 2012 at 01:00 AM
Who is "J"? I'm not much of a coffee connaisseur, but I always go for local. I like M Cafe.
Karen Garcia July 29, 2012 at 02:27 AM
"Slingshot" will be my blend from now on.
Unfiltered Steve Simoneau July 29, 2012 at 02:42 AM
After the rudeness I experienced from NVCRC staff I will never spend a dime in that place. With eight of us waiting patiently in line for coffee, a person walked in the door, was motioned to cut in between the first couple of people in line and was promptly served. When I shockingly asked what the bleep, they said "Oh, he's a regular" and pretty much told me to piss off. That was my first, only, and last visit to that place. Yeah, local-friendly indeed.
Debbie Murray July 29, 2012 at 02:47 AM
Sounds like NVRC is afraid of a little competition. I work downtown and have tried the coffee a couple of times. Sorry, I'll be going to Starbucks. If there was a Peets downtown, I would go there. I'm all for shopping local, but if I don't like it, I'm not going to go there. Finally, Napa is allowing a corporate owned company downtown, it's not going to hurt anybody, but if a business if afraid of competition, than you shouldn't be in business.
tom merle July 29, 2012 at 07:15 AM
Again everyone misses that the location of Starbucks is not about coffee but about coffee houses: how agreeable the venue is for socializing etc. Think of of it as a non alcoholic bar (though they might eventually carry wine and beer). With wine bars or bars generally the beverages served are secondary to the ambience. This is true for coffe "bars" as well. And Starbucks has a knack of creating very inviting spaces.
Lorna Borge July 29, 2012 at 07:06 PM
I WENT TO NVRC WITH MY LITTLE TWO POUND SERVICE DOG DURING THE FOURTH OF JULY PARADE AND WAS TOLD TO LEAVE IMMEDIATELY.....STARBUCKS LOVE HER. SO I WILL NEVER SET FOOT IN THE NAPA VALLEY ROASTING COMPANY. I HAVE LIVED IN NAPA ALL MY LIFE BY THE WAY
Napa Resident July 30, 2012 at 05:55 PM
I have also have received poor, unfriendly service from this local business. I do not want to put my hard earned money toward corporations, but I will go where I am being treated well. End of.
Alex Shantz July 31, 2012 at 08:44 AM
Starbucks is an absolute nightmare. I am so sick of corporate chains like Starbucks coming into our communities to make profit and then remove that profit from our local economy. And, all this with NO public input! I am glad NVRC is fighting back.
Judy July 31, 2012 at 05:43 PM
I tried NVRC several times many years ago, but was irked when "regulars" were given prompt service while I waited in line. I discovered Peets mail order about 20 years ago, and have been a Peets customer ever since. When Peets opened locally, I was a happy girl. Regarding Starbucks coffees, yes, I tried them too. Inferior product. I'm sticking with Peets.

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