La Boulange Bakery Goods Coming to Napa in $100 Million Starbucks Purchase

The Bay Area bakery chain is expected to supply Starbucks stores with its artisan baked goods following its $100 million purchase by the coffee giant. What do you think of the news? Take our poll and let us know.

Update: Due to an editing error by Louisa, who's bad with numbers, the original headline gave the purchase price as $1 million. It is $100 million, according to reports.

Well, it's not Facebook buying Instagram for $1 billion. But in the world of baking, it's pretty close:

Starbucks has agreed to buy the Bay Area bakery La Boulange for $100 million.

So, what does that mean? Reports say that Starbucks is granting customers what they have been wanting, more wholesome and better food options at stores.

The plan is to buy the 19 chain bakery stores and hire La Boulange founder and chef Pascal Rigo. The Starbucks company will roll out La Boulange goods in the Bay Area first, moving through the rest of the country.

Reports say the idea is to not only get better food options into the stores but to grow the La Boulange brand and, eventually, roll out retail for grocery stores.

Napa currently has five freestanding Starbucks coffee shops and two operating inside north Napa retailers and . 

A sixth downtown has been approved by city staff and opponents have until June 18 to submit written appeals of the decision.

The only other Starbucks in Napa County are the two in American Canyon, according to the company's website.

What do you think of this purchase? Do you think it will affect the La Boulange brand? Or will you be happy to see baked goods from La Boulange sold at Starbucks now?

Burt Polson June 14, 2012 at 01:43 PM
With the new store at First & Main there are actually nine Starbucks in Napa: next to Nob Hill, inside Lucky North, next to Vallergas, Home Depot shopping center, inside Target South, inside Target North, Jefferson @ Lincoln, inside Trancas Safeway.
Louisa Hufstader June 14, 2012 at 03:20 PM
Interesting! The Starbucks store locator only shows seven. CORRECTION: Thanks to sharp-eyed reader Katie Pratt, we have restored some missing zeroes to the purchase price: It is $100 million, as in the text of the article, and not $1 million as in the original headline. It's appreciated, Katie! Any time someone sees an error I welcome their correction in the comments section, no email necessary.
george elicker June 14, 2012 at 06:28 PM
Now all they have to do is learn to make a decent cup of coffee. Worst coffee in town.


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