"Traditional Home" will recruit top designers to draw inspiration from the surrounding vineyards, to transform Peter Mondavi Jr.’s former private residence into a stunning design showcase.
The former Peter Mondavi Jr. residence at 2800 Main St. in St. Helena was also home to Robert Mondavi in the 1950s and 1960s.
The Showhouse will kick off with a Preview Gala on Wednesday, Oct. 9, and remain open to the public for nearly six weeks from Thursday, Oct. 10 – Sunday, Nov. 17.
The Showhouse is timed to coincide with "Traditional Home’s" sponsorship of the Napa Valley Film Festival (NVFF), which runs Nov. 13-17, and a percentage of Showhouse proceeds will benefit the Festival, a 501 c3 non-profit organization.
“The Napa Valley Film Festival is honored to partner with
Traditional Home and Charles Krug Winery on this year’s Showhouse,” said
Brenda Lhormer, Co- Founder and Director of the Napa Valley Film
Festival. “Last year’s inaugural Showhouse at Cardinale was a big
success and I’m sure this year’s Showhouse will be equally spectacular.
"The Showhouse perfectly sets the stage for our mid- November celebration of film, food, and wine,” she said.
Visitors to the Showhouse will also enjoy exclusive access to the Peter Mondavi Sr. family’s historic renovation of the Charles Krug 1872 Redwood Cellar, which will convert part of Napa Valley’s oldest winery into a tasting room and hospitality center.
Renowned architect Howard Backen of Backen, Gilliam and Kroeger Architects was commissioned by the Peter Mondavi Sr. family to spearhead the historic renovation.
“Napa Valley is such an inspiring location, filled with a wonderful history and distinctive design style," said Ann Maine, editor in chief, "Traditional Home." "We are incredibly honored to be working with Charles Krug and Peter Mondavi, Jr. to host our 2013 Napa Valley Showhouse and celebrate the historic restoration of the winery’s Redwood Cellar.
“The Peter Mondavi Sr. family’s commitment to preserving the Napa Valley’s long-standing heritage and their enthusiasm for showcasing today’s newest design talent makes them the perfect partner for this year’s Showhouse,”Maine said.
Peter Mondavi Jr. said he was equally pleased to participate.
“Along with my entire family, I am thrilled to partner with Traditional Home on this wonderful design endeavor,” said Mondavi Jr., co-proprietor of the Charles Krug Winery. “We are excited to showcase this spectacular house, unveil our historic renovation of Napa Valley’s oldest winery and most importantly, share our beautiful wines.”
Showhouse sponsors whose products will be featured in the home include: AKDO, Benjamin Moore, Bevolo, Circa, Cost Plus World Market, Crossville Tile, Dacor, and The Rug Company.Beginning Thursday, Oct. 10, the Showhouse will be open to the public Tuesdays – Sundays, 10:30 a.m. – 5 p.m. Children under 6, strollers and pets are not allowed.
Tickets are $40 per person and include: a self-guided tour of the Showhouse, a Showhouse journal and a Charles Krug Winery Family Reserve wine tasting, created by internationally-renowned sommelier Christopher Sawyer, at the winery’s newly renovated historic Redwood Cellar.
Sawyer has served as private sommelier to luminaries including the Getty Family and Mikhail Gorbachev. Advance ticket purchase is recommended.
A Showhouse Preview Gala will be held on Wednesday, Oct. 9 from 6:30 – 8:30 p.m.
Guests will enjoy a sneak preview of the home, along with food prepared by some of Napa Valley’s top chefs, paired with Charles Krug wines.
Tickets to the Gala are $75 each. For more information and to purchase tickets, visit TraditionalHome.com/NapaShowhouse