Business & Tech
Annie's Slice of Happiness Tour (Truck Farm and Organic Pizza Sampling!)
ANNIE’S HOMEGROWN'S ‘SLICE OF HAPPINESS TOUR’ AND MOBILE GARDEN ROLL INTO NAPA WHOLE FOODS MARKETS OFFERING LOCALS TASTE OF FIRST-EVER, CERTIFIED-ORGANIC RISING CRUST FROZEN PIZZA
Local real food fans invited to sample new pizza, play trivia and win great prizes via the Pizza Spin Wheel
Since launching the first certified-organic rising crust frozen pizza in February, Annie’s hit the road on its ‘Slice of Happiness Tour,’ offering real food fans pizza samples, coupons, games and great prizes in select cities nationwide.
Annie’s pizza tour features a mobile kitchen and Truck Farm, a real live garden in the bed of a traveling truck growing organic veggies like the ones found in Annie’s pizza. Available in four flavors including Uncured Pepperoni, Four Cheese, Supreme and Spinach & Mushroom, Annie’s new pizza is made with 8 grams of whole grain in every serving, real cheeses and organic meats and vegetables.
For a chance to appear on Annie’s ‘Slice of Happiness’ tour website (http://www.annies.com/pizza/slice-of-happiness-tour), Napa locals can visit the tour and Tweet a photo with Bernie, Annie’s mascot and rabbit of approval, using the hashtag #sliceofhappiness.
Annie’s, formerly based in Napa and a leading provider of natural and organic alternatives to traditional comfort foods, seeks to cater to those pizza fans and families who seek a healthier option, but are not willing to sacrifice exceptional taste. Annie’s wants to bring its delicious new product directly to Napa locals, also giving them an opportunity to experience the traveling Truck Farm and win prizes such as coupons, seed packets, Frisbees and more.